David Ogilvy hit the nail on the head with this one: "If it doesn't sell, it isn't creative."

It's a simple truth that sometimes gets lost in the world of marketing.

We can get so caught up in chasing awards and creating flashy campaigns that we forget what really matters - results.

So next time you're working on a project, ask yourself: Is this actually going to move the needle? Is it going to get people excited about the product and make them want to buy it? If the answer is no, then it might be time to go back to the drawing board. Because at the end of the day, creativity without sales is just a hobby.

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